Target Audience:
Gender: unisex - although likely to be mostly male.
Age: 15-40
Demographics: players, fans, coaches, sponsors (anyone with an interest in the game essentially)
Socio-economic background: All - soccer is played and followed by people from all corners of life, majority of players and fans tend to be standard middle class, sponsors perhaps middle to upper class given their assumed stronger financial strength. Users are likely to be very familiar with the game and the latest issues facing the game.
User skills: Users are likely to have moderate skills and familiarity with web design and navigation, they feel most comfortable with standard features.
Navigation: The website will follow a hierarchical design, therefore navigation will be top-down, however each page will also contain a navigation bar to jump to any fellow child pages.
Blueprint:
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